Having launched in 2024, Dylon has been on a mission to change the way we care for our clothes by cleaning gently, even the most delicate fabrics looking new, wash after wash. Explore the full range of Dylon detergents and get to know our #RethinkNew initiative.
Dylon is all about fashion. But with our new Rethink New communication approach we level up and shift focus from only fashion to fashion consumption. For our love for fashion to continue in a sustainable way, our understanding of “new” must change. Thanks to Dylon's unique renew technology that deeply cares for the colours and the fibres, your clothes will look and feel like new for longer. With Dylon it is possible to bring that magical feeling of new back without compromising on sustainability. So, you can continue expressing your love for fashion, without the need to buy new.
New? Yes. Rethink New.
Who says you need a whole new wardrobe to slay all day? Re-wearing your cherished clothes is just as chic as grabbing something new. Style is more than just a shopping spree. It's all about loving what you've got and working it!
Dylon is rethinking the future of fashion.
We understand that sustainable fashion consumption means challenging our understanding of NEW. A change of mindset is needed. One that moves us away from fast fashion and towards a more conscious, sustainable approach.
RETHINK FASHION
Dylon's new, innovative formula smoothes fibres, visibly reducing nodules and lint; removes organic residues to make colours shine; and cleans gently, infusing clothes with a fresh, comforting fragrance. All to keep clothes looking, feeling and smelling NEW.